I've been an entrepreneur for two decades ... I've founded four companies and exited one.
I grew my first business through referrals and got frustrated with how slow and unpredictable that was ...
Then In 2015, I became OBSESSED with direct response marketing.
I read all the books, attended every live event I could get to and bought most of the online courses ... all in effort to understand the art of persuasion.
I invested over $250,000 in my own education on marketing ... and then I launched a new digital product
To say I got my ass kicked would be an understatement
I spent $348,047 on advertising over 12 months and drove TONS of leads (guess my direct response marketing training paid off!)
But I really struggled to get leads to buy the digital product I built
So I dug back into the archives from the legends who worked at big Madison Avenue agencies in the mid-1900's
I was trying to figure out what made them so successful at getting people to say "yes"
It wasn't their marketing ... it was the way they positioned their offer.
They used a specific formula that worked ... the crazy part is once I understood the formula, I started seeing it everywhere
It had been right in front of my face and I didn't see it!
I plugged my offer into the formula and everything changed
My cost of customer acquisition went down while the price I charged for my offer went up almost immediately
Then I realized I wasn't the only one who didn't see the battle-tested formula that's worked for over 50 years ...
Almost every business is missing at least two pieces of it that have the potential to transform them fast
Which brings me to you ...
If you're struggling like I was and feel like you're just a few tweaks away from making things really work,
I can tell you the problem isn't your marketing method and it isn't your sales system
It's your offer.
Invest 60 minutes in your business to attend the Irresistible Offer Blueprint Workshop and let's make the few tweaks you need to transform your existing offer into a profit-making machine.